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Change for Good


Effective Date: October 15, 2021

Privacy and security are very important to us at Thrive Initiative. This End User Privacy Policy (“Policy”) is meant to help you (the “end user”) understand how we at Thrive Initiative collect, use, and share end user information in our possession to operate, improve, develop, and protect our services, and as otherwise outlined in this Policy. Please take some time to read this Policy carefully.

Please note: this Policy applies to Thrive Initiative Inc. To determine the relevant Thrive Initiative entity that is responsible for processing your information, please see the “Contacting Thrive Initiative” section below.

Jump to section:

First, Some Background

Our Data Practices

Some Final Details…

First, Some Background

A quick note about Thrive Initiative

Thrive Initiative, is a 501c3.   Thrive Initiative leverages the power of enterprise to lift communities up to prosper. Thrive Initiative is essentially a non profit accelerator driven by PWA technology and built  and licensed by phix Ventures LLC (developer and software licensor). Thrive inspires people to donate their spare change via rolling up to the next dollar or more if they choose from all their debit or credit card transactions to give to a local charity beneficiary found on the Thrive Initiative app.  In return for this generosity, Thrive’s retail and restaurant partners (also found on the app) offer Thrive donors great discounts to award their generosity. The Thrive Initiative app can be used by anyone, anywhere.  Thrive Initiative also offers corporate enterprises the opportunity to co brand its app to inspire their workforce to do good and to yield great perks.  Our corporate partners are now able to address the ever changing demands of the millennial workforce that want to work for an employer that gives back and a way to address the hybrid and remote work challenges that cause disengagement. Plaid is our partner that helps us roll up micro-donor transactions to the next multiple they choose and our privacy policy is enforced by Plaid’s privacy and security standards. 


Plaid’s mission is to unlock financial freedom for everyone. Their technology provides Thrive Initiative an easy way for donors to connect their bank account and other financial accounts like their credit cards to software applications that can help roll up transactions to give to Thrive Initiative, a 501c3. These software applications are built and provided by Plaid’s business customers (we’ll call them “developers” here).. By delivering access to high-quality, usable financial account data that has been translated and standardized, they enable developers like phix Ventures and Thrive Initiative to focus on building experiences that benefit a non profit organization. 

About this Policy

Our goal with this Policy is to provide a simple and straightforward explanation of what information phix Ventures, Thrive Initiative, and Plaid (Thrive Initiative) collects from and about end users (“End User Information”), and how we use and share that information. We value transparency and want to provide you with a clear and concise description of how we treat your End User Information.

Please note that this Policy only covers the information that Thrive Initiative collects, uses, and shares. It does not explain what developers do with any End User Information we provide to them (or any other information they may collect about you separately from Thrive Initiative). This Policy also does not cover any websites, products, or services provided by others. We encourage you to review the privacy policies or notices of developers or those third parties for information about their practices.

Our Data Practices
Information We Collect and Categories of Sources

As explained in greater detail below, Thrive Initiative has collected identifiers, location information, commercial information, electronic network activity information, professional information, inferences, and other types of End User Information.

Information you provide. When you connect your financial accounts with a developer application or otherwise connect your financial accounts through Thrive Initiative, where applicable, we collect identifiers and login information required by the provider of your account, such as your username and password, or a security token. In some cases, we also collect your phone number, email address, security questions and answers, and one-time password (OTP) to help verify your identity before connecting your financial accounts. When providing this information, you give the developer and Thrive Initiative the authority to act on your behalf to access and transmit your End User Information from the relevant bank or other entity that provides your financial accounts (we’ll call them “financial product and service providers” in this Policy). You may also provide us with identifiers and other information, including your name, email address, and phone number, when you contact us or enter any such information on our websites.

Information we collect from your financial accounts. The information we receive from the financial product and service providers that maintain your financial accounts varies depending on a number of factors, including the specific Thrive Initiative services developers use, as well as the information made available by those providers. But, in general, we collect the following types of identifiers, commercial information, and other personal information from your financial product and service providers:

  • Account information, including financial institution name, account name, account type, account ownership, branch number, IBAN, BIC, account number, routing number, and sort code;

  • Information about an account balance, including current and available balance;

  • Information about credit accounts, including due dates, balances owed, payment amounts and dates, transaction history, credit limit, repayment status, and interest rate;

  • Information about loan accounts, including due dates, repayment status, balances, payment amounts and dates, interest rate, guarantor, loan type, payment plan, and terms;

  • Information about investment accounts, including transaction information, type of asset, identifying details about the asset, quantity, price, fees, and cost basis;

  • Identifiers and information about the account owner(s), including name, email address, phone number, date of birth, and address information;

  • Information about account transactions, including amount, date, payee, type, quantity, price, location, involved securities, and a description of the transaction; and

  • Professional information, including information about your employer, in limited cases where you’ve connected your payroll accounts or provided us with your pay stub information.
    The data collected from your financial accounts includes information from all accounts (e.g., checking, savings, and credit card) accessible through a single set of account credentials.
    Information we receive from your devices. When you use your device to connect to our services through a developer’s application, we receive identifiers and electronic network activity information about that device, including internet protocol (IP) address, timezone setting and location, device location, hardware model, operating system, which features within our services you access, browser data, and other technical information about the device. We also use cookies or similar tracking technologies to collect usage statistics and to help us provide and improve our services. You can find more information about how we use cookies and your related choices in our Cookie Policy.
    Information we receive about you from other sources. We also receive identifiers and commercial information about you directly from the relevant developer or other third parties, including our service providers, bank partners, and identity verification services. For example, developers may provide information such as your full name, email address, phone number, or information about your financial accounts and account transactions, and our bank partners or service providers may provide information such as the status of a transaction you have initiated.
    Inferences we derive from the data we collect. We may use the information we collect about you to derive inferences. For example, we may infer your location or your annual income based on the information we have collected about you from you or other sources.


How We Use Your Information

We use your End User Information for a number of business and commercial purposes, including to operate, improve, and protect the services we provide, and to develop new services. More specifically, we use your End User Information:

  • To operate, provide, and maintain our services;

  • To improve, enhance, modify, add to, and further develop our services;

  • To protect you, developers, our partners, Thrive Initiative, and others from fraud, malicious activity, and other privacy and security-related concerns;

  • To develop new services;

  • To provide customer support to you or to developers, including to help respond to your inquiries related to our service or developers’ applications;

  • To investigate any misuse of our service or developers’ applications, including violations of our Developer Policy, criminal activity, or other unauthorized access to our services;

  • To comply with contractual and legal obligations under applicable law; and

  • For other notified purposes with your consent.

Our Lawful Bases for Processing (EEA and UK End Users Only)

For individuals in the European Economic Area (“EEA”) or the United Kingdom (“UK”), our legal basis for processing your End User Information will depend on the information concerned and the context in which we collected or processed it. Generally, however, we will normally only collect and process End User Information where:

  1. we need to fulfill our responsibilities and obligations in any contract or agreement with you (for example, to comply with our end user services agreements);

  2. to comply with our legal obligations under applicable law;

  3. the processing is necessary for our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms (for example, to safeguard our services; to communicate with you; or to provide or update our services); and

  4. you have given your consent to do so.

To the extent we rely on consent to collect and process End User Information, you have the right to withdraw your consent at any time per the instructions provided in this Policy.

How We Share Your Information

We share your End User Information for a number of business purposes:

  • With the developer of the application you are using and as directed by that developer (such as with another third party if directed by you);

  • To enforce any contract with you;

  • With our data processors and other service providers, partners, or contractors in connection with the services they perform for us or developers;

  • With your connected financial institution(s) to help establish or maintain a connection you’ve chosen to make;

  • If we believe in good faith that disclosure is appropriate to comply with applicable law, regulation, or legal process (such as a court order or subpoena);

  • In connection with a change in ownership or control of all or a part of our business (such as a merger, acquisition, reorganization, or bankruptcy);

  • Between and among Thrive Initiative and our current and future parents, affiliates, subsidiaries and other companies under common control or ownership;

  • As we believe reasonably appropriate to protect the rights, privacy, safety, or property of you, developers, our partners, Thrive Initiative, and others; or

  • For any other notified purpose with your consent.

We may collect, use, and share End User Information in an aggregated, de-identified, or anonymized manner (that does not identify you personally) for any purpose permitted under applicable law. This includes creating or using aggregated, de-identified, or anonymized data based on the collected information to develop new services and to facilitate research.

We do not sell or rent personal information that we collect.

In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients:

  • Identifiers

  • Financial information

  • Commercial information

  • Location information

  • Professional information

  • Electronic network activity information

  • Inferences

  • Developer(s) of application(s) you use, and as directed by the developer

  • Financial institutions

  • Providers of payments services

  • Partners and contractors in connection with the services they perform for us or developers

  • Professional advisors

  • Data analytics providers

  • Cloud storage providers

  • Software development services providers

  • Fraud prevention services providers

  • Identity verification services providers

  • Thrive Initiative group entities

  • Third parties when compelled by law, such as to law enforcement or other governmental authorities


Our Retention Practices

We retain End User Information for no longer than necessary to fulfill the purposes for which it was collected and used, as described in this Policy, unless a longer retention period is required or permitted under applicable law. As permitted under applicable law, even after you stop using an application or terminate your account with one or more developer, we may still retain your information (for example, if you still have an account with another developer). However, your information will only be processed as required by law or in accordance with this Policy.

Please refer to the “Your Data Protection Rights” section for options that may be available to you, including the right to request deletion of End User Information. You can also contact us about our data retention practices using the contact information below.

Some Final Details…
International Data Transfers

We operate internationally, and as a result, will transfer the information we collect about you across international borders, including from the EEA or UK to the United States, for processing and storage. To the extent that the information we collect about you is transferred from the EEA to territories/countries for which the EU Commission has not made a finding that the legal framework in that territory/country provides adequate protection for individuals' rights and freedoms for their personal data, we may transfer such data consistent with applicable data protection laws based on prior assessment of the level of data protection afforded in the context of the transfer, including through the use of the EU Commission-approved standard contractual clauses, if necessary in combination with additional safeguards. You can ask for a copy of these standard contractual clauses by contacting as set out below.

Your Data Protection Rights

Under applicable law, and subject to limitations and exceptions provided by law, if you are located in the EEA or UK, and in certain other jurisdictions, you may have certain rights in relation to the End User Information collected about you and how it is used, including the right to:

  • Access End User Information collected about you;

  • Request that we rectify or update your End User Information that is inaccurate or incomplete;

  • Request, under certain circumstances, that we restrict the processing of or erase your End User Information;

  • Object to our processing of your End User Information under certain conditions provided by law;

  • Where processing of your End User Information is based on consent, withdraw that consent;

  • Request that we provide End User Information collected about you in a structured, commonly used and machine-readable format so that you can transfer it to another company, where technically feasible; and

  • File a complaint regarding our data protection practices with a supervisory authority (if you are in the EEA or UK, please refer to the following link for contact details: EEA - and UK -

Under the California Consumer Privacy Act (“CCPA”), and subject to certain limitations and exceptions, if you are a California resident, you may have the following rights with respect to End User Information we have collected about you that constitutes personal information under the CCPA:

  • To request access to more details about the categories and specific pieces of personal information we may have collected about you in the last 12 months (including personal information disclosed for business purposes);

  • To request deletion of your personal information;

  • To opt-out of any “sales” of your personal information, if a business is selling your information; and

  • To not be discriminated against for exercising these rights.
    To exercise your access or deletion rights, where applicable, you can submit a request using our online form (available here). You can also contact us as described in the “Contacting Thrive Initiative” section below to exercise any of your data protection rights, where applicable. You may be required to provide additional information necessary to confirm your identity before we can respond to your request.
    We will consider all such requests and provide our response within a reasonable period of time (and within any time period required by applicable law). Please note, however, that certain information may be exempt from such requests, for example if we need to keep the information to comply with our own legal obligations or to establish, exercise, or defend legal claims.


Changes To This Policy

We may update or change this Policy from time to time. If we make any updates or changes, we will post the new policy on Thrive Initiative’s website at https://Thrive and update the effective date at the top of this Policy. We will also notify developers of any material changes in accordance with our developer agreements, as they are generally best positioned to notify their end users about such changes to this Policy, as appropriate.

Contacting Thrive Initiative

If you have any questions or complaints about this Policy, or about our privacy practices generally, you can contact us at or by mail at:

Thrive Initiative Inc.

Attn: Legal

53 S Main St. 

Alpharetta, GA 30009